Underscores Aristocrat Interactive’s Ability to Assist Lotteries at Any Stage of Their Journey
LAS VEGAS (February 27, 2025) – Aristocrat Interactive™, in collaboration with the New Hampshire Lottery and Gambyt – a software company specializing in the lottery, casino, and sports betting industries – has unveiled a redesigned, updated website for the New Hampshire Lottery centered on player preference, game discoverability, and promotional capabilities at its core.
“The New Hampshire Lottery is constantly looking to enhance our players’ experiences by responding to their direct feedback and buying habits, as well as industry trends, and this new website is a perfect reflection of that ongoing focus,” said Charlie McIntyre, Executive Director, New Hampshire Lottery. “With this intuitive and informative new website, we are pleased to be giving our players what they want: a user-friendly, sales-focused platform that not only boosts direct sales but also makes it simple for users to find the information they need.”
Backed by a new content management system that will provide unified management of its apps and loyalty program, the New Hampshire Lottery also benefits from a reduction in manual processes needed to make future website updates thanks to deeper system integrations.
“Our dedicated team working together with the experts at Gambyt are fully committed to helping lotteries deliver top-tier player experiences,” said Chris Shaban, Managing Director of Aristocrat Interactive iLottery. “The enhancements made to the New Hampshire Lottery’s website set a strong foundation for even greater innovations to come.”
This latest website iteration was designed using multiple rounds of player research to ensure it meets the needs of New Hampshire Lottery players. The up-to-date and responsive pages, aimed at creating a seamless and enjoyable user experience, provides players better access to eInstants, draw games, and progressive jackpots through improved navigation and all-new game search capabilities.
“The Gambyt team is proud to have helped the New Hampshire Lottery take this important first step toward a more modern digital player experience,” said Danny Bogus, CEO of Gambyt. “This not only helps make lottery products more accessible across the state but also builds a foundation to improve and unify the retail and iLottery player experience in the future.”
The new website is fully responsive, using a mobile-first approach to better meet player expectations for ease-of-use and performance, setting the stage for exciting additions to the New Hampshire Lottery’s iLottery offerings moving forward.
About Aristocrat Interactive
Aristocrat Interactive is Aristocrat Leisure Limited’s (ASX:ALL) regulated online Real Money Gaming (RMG) business division and was formed in 2024 with the combination of Anaxi and the NeoGames businesses (NeoGames, Aspire Global, BtoBet, and Pariplay). The business is an industry leader in content and technology solutions for online RMG, with a full-service offering that includes content, proprietary technology platforms and a range of value-added services across iLottery, iGaming, Online Sports Betting (OSB), and Gaming Systems.
