New Technology Enables Remote Loyalty Sign-Ups, Expanding Digital Player Engagement for Casino Operators
LAS VEGAS (November 13, 2025) – Aristocrat Interactive™ announced today the first installment of its new PlayerMax™ self-enrollment technology, debuting with Soboba Casino Resort in San Jacinto, California, and marking a significant milestone in its continued evolution of Gaming Systems solutions.
The PlayerMax self-enrollment feature allows casino guests to join loyalty programs remotely, removing the need to visit the rewards booth on a casino property solely for the purpose of signing up for a rewards program and moving a manual task to the mobile space.
Through this new mobile functionality, players can enroll in the casino loyalty program at their convenience by completing the necessary ID and age verification checks directly through PlayerMax, whether at home or sitting at a gaming machine on the casino floor.
“PlayerMax self-enrollment is a direct response to operator needs and a way to provide players with more control and convenience,” said Kristen Jones, VP of Sales for Aristocrat Interactive Gaming Systems. “By bringing loyalty enrollment to mobile devices, we’re helping operators like Soboba Casino Resort extend the reach of their reward programs, streamline their operations, and create a more seamless connected guest experience.”
Soboba Casino Resort is an established customer of Aristocrat Interactive, leveraging Oasis Loyalty™ and ONE LINK™ progressive management and bonusing solutions.
While the Soboba Casino Resort is the first casino to install Aristocrat Interactive’s PlayerMax self-enrollment, the feature is available for onboarding in additional markets throughout the country.
About Aristocrat Interactive
Aristocrat Interactive is Aristocrat Leisure Limited’s (ASX:ALL) regulated online Real Money Gaming (RMG) business and was formed in 2024 with the combination of Anaxi and the NeoGames businesses (NeoGames, Aspire Global, BtoBet, and Pariplay). With a commitment to responsible gameplay, the business delivers land-based gaming systems, content and technology solutions for online RMG, with a full-service offering that includes content, proprietary technology platforms and a range of value-added services across iLottery, iGaming, Online Sports Betting (OSB), and Customer Experience Solutions (CXS).
Responsible Gameplay
Aristocrat Interactive’s regulated gaming products are only for use in accordance with local regulatory requirements. Aristocrat Interactive promotes Responsible Gameplay. To learn more please visit: https://www.aristocrat.com/responsible-gameplay/
