Landmark Migration to Aristocrat Interactive’s Full iGaming & Sports Technology Suite for Award-Winning Tribal Operator in Michigan
LAS VEGAS (3 October, 2025) – Aristocrat Interactive, Aristocrat’s online Real Money Gaming (RMG) division, has worked with FireKeepers Casino Hotel (FireKeepers), a AAA Four Diamond resort, to launch a fully integrated iGaming and sportsbook solution in Michigan. This milestone expansion builds on Aristocrat’s long-standing relationships with leading Tribal operators like FireKeepers, and underscores Aristocrat Interactive’s commitment to delivering cutting-edge digital gaming experiences.
FireKeepers, one of Michigan’s largest casino resorts, is now live with Aristocrat Interactive’s proprietary iGaming & Sports platform. This transition provides FireKeepers with a fully customizable Player Account Management system, a high-performance sportsbook platform, and a suite of services covering customer support, responsible gameplay tools, risk and fraud monitoring, and payment solutions. Additionally, FireKeepers now has access to Aristocrat Interactive’s extensive content portfolio, ensuring a seamless and engaging omnichannel experience for players.
“FireKeepers has been a valued customer of the Aristocrat family for many years, and we’re excited to bring their gaming experience into the digital space,” said Nir Hakarmeli, Managing Director of Aristocrat Interactive iGaming & Sports. “This is a natural evolution of our work together, combining our deep industry expertise with FireKeepers’ commitment to delivering top-tier gaming. By providing support for online operations under our iGaming and sportsbook solution, we’re equipping FireKeepers with cutting-edge technology, seamless enhanced support services, and a best-in-class digital experience for their players.”
“This marks a significant step forward for FireKeepers as we seek to progressively grow our digital presence,” said Frank Tecumseh, Chief Executive Officer at FireKeepers Casino Hotel. “Aristocrat Interactive’s technology and services allow us to integrate our digital gaming into our brick-and-mortar rewards program, generating the best returns for everyone who interacts with the FireKeepers brand. Guests can now use their iGaming rewards at our physical location, and we’re excited to bring an integrated iGaming and sportsbook solution to our players in Michigan.”
About Aristocrat Interactive
Aristocrat Interactive is Aristocrat Leisure Limited’s (ASX: ALL) regulated online RMG business division and was formed in 2024 with the combination of Anaxi and the NeoGames businesses (NeoGames, Aspire Global, BtoBet, and Pariplay). The business is an industry leader in content and technology solutions for online RMG, with a full-service offering that includes content, proprietary technology platforms and a range of value-added services across iLottery, iGaming, Online Sports Betting (OSB), and Gaming Systems. For more information visit: https://aristocratinteractive.com/
About FireKeepers Casino Hotel
FireKeepers Casino Hotel, located just off I-94 at Exit 104 in Battle Creek, MI, is a premier Midwest gaming and resort destination. The property features 2,700 slot machines, 63 table games, a 21-table live poker room, and a AAA Four Diamond-rated hotel offering 446 rooms, a multi-purpose event center, six restaurants, and multiple lounges. FireKeepers has been voted one of the Best Casinos Outside of Las Vegas in the USA Today 10Best Awards, as well as Best Casino by audiences in Michigan and Indiana, and has earned Casino Player Magazine’s Players Choice award in the Native Midwest category for the most first-place wins. Its signature restaurant, Nibi, is a AAA Four Diamond winner and multiple recipient of the Wine Spectator Award of Excellence. Reflecting its strong service culture, FireKeepers has earned top honors for customer and VIP service from Strictly Slots, Gaming & Destinations, and Casino Player magazines. It has also been recognized as a top workplace by Glassdoor, Forbes, and the Michigan Works! Association. FireKeepers is the title sponsor of the FireKeepers Casino 400 NASCAR Cup Series race and host of the FireKeepers Casino Hotel Championship, an EPSON Tour-Road to the LPGA golf event. For more information, visit FireKeepersCasino.com.
FireKeepers Casino Hotel is owned and operated by the Nottawaseppi Huron Band of the Potawatomi. For more information on the NHBP, visit nhbp-nsn.gov.
