The Draw-Based Games Come as Part of Larger Aggregation Agreement Between NeoPollard Interactive, Aristocrat Interactive and Inspired Entertainment
LAS VEGAS (June 26, 2025) – Aristocrat Interactive™ – a leading B2B provider of gaming content, technology, hardware, and services – in collaboration with NeoPollard Interactive and Inspired Entertainment (NASDAQ: INSE) announced today the launch of the first-ever Virtual Sports games available in the U.S. iLottery market, accessible exclusively with the Virginia Lottery.
Known as “VSports,” these new content options, developed by Inspired Entertainment, ensure the sports season never ends for Virginia Lottery players. NeoPollard is a joint venture between Pollard Banknote and Aristocrat Interactive. As part of this joint venture, Aristocrat Interactive developed a customer integration offering for VSports through its aggregation system, Fusion™, allowing the Virginia Lottery to benefit from this new game category and be able to offer its players football, basketball and horse racing draw games all under one digital platform.
“Our commitment to providing best-in-class lottery content is strengthened by robust third-party integration capabilities with content providers like Inspired Entertainment,” said Chris Shaban, Managing Director of Aristocrat Interactive iLottery. “The introduction of these first-of-its-kind draw games for the Virginia Lottery exemplifies how customers can benefit from strategic integrations that drive new innovations and improvements in available content for players.”
Each VSports game runs on a specific schedule, allowing players to place bets on a virtual event of their choosing. Through the use of a certified random number generator (RNG) and similar to other online games, all VSports games are simulated ensuring results are fair and random. The outcome of live sporting events has no impact or influence on VSports. While VSports in Virginia will be implemented using a lottery draw game format, the entertainment value—particularly for sports fans—will be significantly enhanced. Additionally, these games can be played every two to three minutes, offering a frequent experience.
“Through the Virginia Lottery’s agreement with NeoPollard Interactive, we are delivering unique content for a diverse set of players while also attracting new audiences,” said Scott Kenyon, Deputy Executive Director of Marketing for the Virginia Lottery. “This relationship allows us to provide a wide range of new, distinctive games that we are confident will be exciting and appealing to our players, while also supporting the Lottery’s overall mission of raising revenue for K-12 public education in the Commonwealth.”
This integration supplements the expansive iLottery content library for the Virginia Lottery while also showcasing the depth and variety of content offerings Aristocrat Interactive can provide for its customers and, in turn, players of varying interests.
“We are honored to work with Aristocrat Interactive through its contract with NeoPollard Interactive to bring this unprecedented gaming experience to the Virginia Lottery,” said Brooks Pierce, President and CEO of Inspired Entertainment. “This collaboration showcases players’ growing appetite for engaging online lottery experiences and will provide additional funds for a good cause.”
Additional VSportsare expected to be made available via the Virginia Lottery over time, with this initial launch representing a significant step forward in providing players with new and exciting content options all year round.
About Aristocrat Interactive
Aristocrat Interactive is Aristocrat Leisure Limited’s (ASX:ALL) regulated online Real Money Gaming (RMG) business and was formed in 2024 with the combination of Anaxi and the NeoGames businesses (NeoGames, Aspire Global, BtoBet, and Pariplay). With a commitment to responsible gameplay, the business delivers land-based gaming systems, content and technology solutions for online RMG, with a full-service offering that includes content, proprietary technology platforms and a range of value-added services across iLottery, iGaming, Online Sports Betting (OSB), and Customer Experience Solutions (CXS).
